Fixate™ Design Polymer
'The meeting of science and emotion' - a new hair care polymer specifically designed for styling mousses.
Hair styling is a highly lucrative division of personal care offering significant opportunities to formulators and manufacturers.
Styling mousse, along with hair spray and hair gel, is one of the main segments of the styling market.
Lubrizol has introduced Fixate™ Design Polymer, an innovative new hair care polymer specifically to target the styling mousse market. Fixate™ Design Polymer has been formulated with the help of consumers with the aim to fulfil their unmet styling needs.
Fixate™ Design Polymer offers many key consumer benefits including:
• Enables enhanced style creation, volume and style definition
• Long lasting performance with an excellent resistance to high humidity
• Delivers a clean, light sensory in both wet and dry stages
• Provides effective frizz control for smoother, silkier looking hair
• Low flaking
• Easily shampoo removable; no build-up
Fixate™ Design Polymer not only offer benefits for consumers it also provides many advantages for formulators including:
• Formulation flexibility through customizable, long-lasting hold that enables greater control of textures and tactile properties in final formulations.
• Compatible with commonly used styling additives including some low charge cationic polymers
• Low viscosity response to neutralization and dosing concentration
• Efficient, easy-to-use liquid
While principally designed for aerosol mousse applications Fixate™ Design Polymer is suitable for many other styling products including:
• Non-aerosol mousse
• Non-aerosol pumpspray
• Styling Waxes
• Creams, glazes and milky serums
• Paste, putties, puddings and glues.
INCI Name: Polyacrylate-32