Fixate™ Freestyle Polymer - New hair fixative polymer

from Lubrizol provides breakthrough performance in hair styling applications without compromising gel rheology or aesthetics. Excellent humidity resistance, tailored hold and crystal clear gels.

When combined with Carbopol® rheology modifiers, this innovative, patent pending hair fixative polymer delivers excellent humidity resistance and allows hold strength to be tailored from light to ultra-high stiffness without a significant change in gel viscosity or flow characteristics. Hair gels formulated with Fixate™ Freestyle polymer exhibit short flow, excellent pickup, air bubble suspension, high clarity, and smooth gel appearance making them suitable for a wide range of packaging from clear jars to tubes to pump spray bottles.

Key formulation benefits

• Stiffness levels tailorable from low to ultra-high hold
• Exceptional humidity resistance at all use levels
• Compatibility with Carbopol rheology modifiers
• Elegant, smooth gel aesthetics, excellent pickup
• Very high clarity gels
• Short flow, shear-thinning rheology
• Air bubble & insoluble ingredient suspension
• Rich cushiony feel on hands
• Non-raspy, non-tacky feel on hair
• Low to no flaking
• Efficient, easy-to-use liquid

Broad Applications Fit

• Classic hair gels in jars and tubes
• Hair gels with extreme short flow and ultra-high stiffness
• Non-aerosol pump sprays
• Styling waxes, pastes, puddings, putties and glues

Please contact us for more information on Fixate™ Freestyle polymer or the rest of the Lubrizol product range.